Jemimah Rodrigues Joins Hero MotoCorp and VIDA as Brand Ambassador

Prominent Indian women's cricket star **Jemimah Rodrigues** has officially been appointed as the Brand Ambassador for **Hero MotoCorp** and its emerging electric mobility brand, **VIDA**. The partnership was officially announced on November 12, 2026.

- Scope of Representation:

  - Rodrigues will represent Hero MotoCorp and VIDA across upcoming multimedia brand campaigns, product launches, and grassroots youth engagement initiatives.

- Expanding VIDA's Global Reach:

  - The appointment aligns with Hero MotoCorp's aggressive expansion across conventional and electric two-wheelers, alongside taking the VIDA brand into international markets like Europe.

- Support for Women's Sports:

  - This collaboration follows Hero MotoCorp’s landmark signing of Indian Women’s Cricket Team Captain Smriti Mandhana in July 2026, reinforcing the brand's commitment to women's athletic excellence.

- Talent Representation:

  - The partnership agreement was facilitated by JSW Sports, which manages Rodrigues’s commercial portfolio.

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- Hero MotoCorp:

  - Founded: **January 19, 1984** | Headquarters: **New Delhi**.

- VIDA:

  - Hero MotoCorp’s dedicated brand for emerging electric mobility solutions, introduced in March 2022.

Q: Which Indian cricketer was appointed as the brand ambassador for Hero MotoCorp and VIDA in November 2026?

A: Jemimah Rodrigues

Q: Which agency manages the commercial portfolio of Jemimah Rodrigues?

A: JSW Sports

Q: Which Indian women's cricket team captain was signed as a brand ambassador by Hero MotoCorp in July 2026?

A: Smriti Mandhana

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