National 24 August 2026
Govt Launches National Campaign on Entrepreneurship-II Under DAY-NRLM
Why in the News?
The Government of India has launched the 'National Campaign on Entrepreneurship-II' under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM). The three-month campaign will run until November 21, 2026.
Key Features / Major Points:
Primary Objective: Launched by the Ministry of Rural Development to strengthen rural women's entrepreneurship and contribute to the vision of creating 6 crore 'Lakhpati Didis'.
Focus Areas: Promotes entrepreneurship among Self-Help Group (SHG) women across both farm and non-farm livelihoods.
Formalisation & E-Commerce: Emphasizes enterprise formalisation, expanding digital and e-commerce adoption, and strengthening the community enterprise promotion cadre.
Key Targets:
Orientation of 50,000 community cadres and entrepreneurship training for 5 lakh SHG women.
Building a database of 5 lakh adolescent girls from SHG households and assisting formalisation for 50,000 enterprises.
Expanding Producer Groups and Producer Enterprises membership by 2 lakh members.
Promoting agro-ecological practices among 20 lakh women and onboarding 25,000 SHG members onto e-commerce platforms.
Static GK Facts:
DAY-NRLM Launch: National Rural Livelihoods Mission (NRLM) was launched by the Ministry of Rural Development in June 2011 and later renamed Deendayal Antyodaya Yojana (DAY-NRLM).
Nodal Ministry: Administered under the Ministry of Rural Development, Government of India.
One-Liner Quiz (All Competitive Exams):
Q: Which campaign was recently launched under DAY-NRLM until November 21?
A: National Campaign on Entrepreneurship-II
Q: The National Campaign on Entrepreneurship-II supports the target of creating how many Lakhpati Didis?
A: 6 Crore Lakhpati Didis
Q: Which ministry executes the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM)?
A: Ministry of Rural Development
Source: AIR News