Books & Author 18 August 2026
Jumboking’s Dheeraj Gupta and Laura Ries Launch Their Book ‘Loved By A Billion’
Why in the News?
Dheeraj Gupta, founder of Jumboking (India’s largest homegrown burger chain), and renowned global positioning strategist Laura Ries have launched their co-authored book titled 'Loved by a Billion: How Singular Focus Builds Iconic Brands'. The book serves as a tribute to marketing legend late Al Ries, who served as a mentor to Gupta.
Key Features / Major Points:
Authors: Dheeraj Gupta, Laura Ries, and young heir Neeha Gupta.
Publisher: BluOne Ink.
Core Theme:
Focuses on the business principles of clarity, consistency, and singular focus in building enduring legacy enterprises and category-defining brands.
Captures the transformation of Jumboking from a single street-food outlet in Mumbai into a national QSR chain, alongside insights from industry players like Domino’s, McDonald’s, Belgian Waffle, and Epigamia.
Global Perspective: Highlights India's potential to move beyond technology leadership and build globally recognized 'Global Indian Brands'.
Static GK Facts:
Al Ries & Laura Ries:
Domain: World-renowned positioning theorists and marketing authors.
Notable Works (Al Ries): Co-author of marketing classics such as 'Positioning: The Battle for Your Mind' and 'Focus: The Future of Your Company Depends on It'.
Jumboking Profile:
Founded: 2001 by Dheeraj Gupta in Mumbai.
Sector: Quick Service Restaurant (QSR) / Franchising.
One-Liner Quiz (All Competitive Exams):
Who are the primary co-authors of the newly launched business book 'Loved By A Billion'?
Answer: Dheeraj Gupta and Laura Ries
Which Indian QSR brand's expansion journey is centrally featured in the book 'Loved By A Billion'?
Answer: Jumboking